📦 Free delivery on £30+ orders
Lucas Museum of Narrative Art, LA

Lucas Museum of Narrative Art, Los Angeles

Lucas Museum of Narrative Art, LA

Supplying frames for a membership pack for George Lucas's new museum about the art of storytelling.

Company
Lucas Museum of Narrative Art, Los Angeles
Launch date
September 22, 2026
Store type
Museum
Product space
Membership pack

The brief

Display art that speaks to you

Years in the making, The Lucas Museum of Narrative Art is an institution dedicated to the art of storytelling through images. Founded by Star Wars creator George Lucas and Mellody Hobson, the museum traces visual mediums across the centuries, from cave painting to cinema, comic books to Banksy.

To celebrate the launch, the museum wanted to send packs filled with artworks and memorabilia to their new members. As all art looks better in a frame, the Lucas Museum wanted to find a solution to include in the membership pack, but they struggled to find a frame that would look good enough to represent the museum but was light enough to send in the post.

Enter: the Pop-up Frame.

The solution

A creator-friendly picture frame

In speaking with the Lucas Museum, we quickly identified their needs:

  • They needed a frame that was flat-packed so they could send it in the post to new members.
  • But the frame had to be in-step with the aesthetic of the museum.
  • They wanted the pack as a whole to feel cohesive, so custom packaging would be ideal.

We did a special edition Lucas Museum branded print run of our instructions, bringing their brand identity's orange scribble as the through-line. Paired with a custom sticker on each frame box, and we had a clear way to signal to members that they could frame the included postcards and artworks with the Pop-up Frame.

The final result

A box office hit on socials

The pack was hugely popular, with new members revelling in the fact that they could play a part in the museum's 'origin story'. Filled with prints and postcards, the Pop-up Frame allowed members to get their art on the wall right away.

  • @battlegeekplus

  • @sunnybird

  • @justjenrecipes

  • @itsbuhhricks

The Results

15,000 membership packs

featuring Pop-up Frames

Cost-effective delivery

of a picture frame with flat-packed inclusion

Complementary aesthetic

to the museum brand through premium packaging

Want to learn more about stocking Pop-up Frames in your retail space?

Visit the form below to request a rate card and demo retail pack of frames for you to try out.

Request a retail pack

Or read our other case studies