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Kew Gardens

Kew Gardens

Wes Anderson: The Archives

Framing an iconic filmmaker’s array of artwork for the Design Museum.

Company
Kew Gardens
Launch date
Store type
Product space

The brief

Merchandising a framing solution for 35+ different printed products

Creator of beloved titles such as The Grand Budapest Hotel and Fantastic Mr Fox, Wes Anderson has developed an iconic style, personified by pastel hues and characters that are filled with personality. Over decades, this iconic filmmaker has collected a treasure trove of props, ephemera, and artwork, and finally it was all to be on display at the Design Museum in a single exhibition: Wes Anderson: The Archives.

After you journey through the 'Wes Anderson: The Archives' exhibition, you end up in the exhibition shop where you can buy an array of memorabilia including prints, postcards, and posters. We were asked to help merchandising insert a framing solution in the exhibition retail space, which consisted of:

  • 35+ different printed products
  • Eight sizes, from A5 postcards to 50 × 70 cm posters
  • Portrait and landscape formats
  • A layout that was still evolving as the shop came together

The solution

Living up to Wes Anderson's colour palette

Visually, Wes Anderson’s films are defined by carefully tuned palettes that shape mood and colour. Our framing couldn’t be neutral or generic — each print and poster was paired with a complementary Pop-up Frame colour that could complement the artwork without competing with it. 

  • Each print was displayed on the wall in a complementary Pop-up Frame colour.
  • With artworks in many different shapes and sizes, we merchandised our framing solution alongside each print, ensuring everything was clear to the visitor.
  • Since each frame comes with its own peel & stick wall mount, visitors could walk away with a print and a frame they could hang on the wall as soon as they got home.

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The Results

1,380

Pop-up Frames sold to date

8

Sell-throughs and reorders

2026

Stocked by the main gift shop

Pop-up Frames delivered an excellent experience for the Design Museum, from partnering with us to create a gallery wall installation through to delivery and replenishment to support the offer. 

The product is innovative, compact, and extremely well considered, and Roger and Matt demonstrated a strong understanding of the requirements of a public facing museum environment. The team managed the installation professionally and efficiently, and provided outstanding support throughout. 

Responsive, solutions focused, and a genuine pleasure to work with. Highly recommended. 🙂

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