9th December 2024 – Pop-up Frames, a pioneering brand on a mission to transform the framing experience, has officially launched its direct-to-consumer website, PopupFrames.com.
Picture frames have barely changed in centuries. Pop-up Frames are changing that.
Born from the frustration of outdated framing options, Pop-up Frames offers sustainable, adaptable, and affordable frames that bring memories and inspiration to life. Designed to eliminate the hassle of traditional framing, each frame is customisable to multiple sizes, simple to assemble, and ready to display — no tools or stress required.
“Framing should be as inspiring as the art it holds,” says founder Roger Felton. “We’ve designed frames that make it effortless for anyone to create a home gallery, showcasing the moments and things they love while staying true to their values.”
Crafted using 100% FSC-certified paper pulp in collaboration with renowned Italian papermakers Fedrigoni, Pop-up Frames combines timeless aesthetics with sustainability. Available in Small, Medium, and Poster sizes, the frames adjust to fit various dimensions, empowering customers to frame as they go.
Why Pop-up Frames?
- Adaptable Design: Frames that adjust to fit multiple standard and non-standard sizes.
- Sustainable Materials: Made with FSC-certified paper pulp for a minimal environmental footprint.
- Effortless Assembly: Cut, pop together, and stick on the wall with included adhesive strips.
Pop-up Frames is perfect for anyone who has ever hesitated to frame something — whether it’s a treasured memory, an inspiring artwork, or that poster still rolled up in a drawer.
To celebrate the launch, Pop-up Frames is offering free shipping on orders over £30 and exclusive discounts for first-time customers.
Shop now at PopupFrames.com and follow the framing revolution on Instagram @Pop_upframes.
About Pop-up Frames
Founded in 2022 by Roger and Kate Felton, Pop-up Frames was inspired by Kate’s struggles as an artist to find affordable, sustainable framing solutions. Together with production expert Matt Reddings, they're changing the way people frame things. At last we can enjoy picture frames designed for modern living.
Media Contact
If you'd like to write about Pop-up Frames you can view our press pack assets. Any questions, just let us know!
Felix Trash
Brand & Marketing
Felix@popupframes.com