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The easiest way to add picture frames to your retail offer

If you sell prints and posters, adding picture frames to your offer is one of the easiest ways to increase average order value. Pop-up Frames are flat-packed and multisize enabling you to add another string to your bow with minimal SKUs and headaches.

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The problem

Selling picture frames is harder than it should be

If you run a museum or gallery gift shop, you probably sell a wide range of artwork merchandise — prints, postcards, exhibition ephemera and more.

But while artworks vary in size and format, traditional picture frames don’t, meaning many shops are forced to carry multiple frame SKUs that sit outside their core offer, taking up valuable shelf and storage space.

The solution

A framing system designed for institutional retail

Pop-up Frames are flat-packed, cut-to-size picture frame kits that adapt to multiple square and rectangular formats.

By stocking just Small and Medium Pop-up Frames, museums and galleries can offer framing for postcards, A5, A4, A3, and square vinyl — without increasing their SKU count or storage requirements. 

Why retail spaces love the Pop-up Frame

  • The easiest way to add picture frames with the fewest SKUs

    One Pop-up Frame adapts to many square and rectangular artwork sizes, meaning you can support your main offer while preserving shelf-space.

  • Bundle-friendly, they increase average order value

    Picture frames aren't another product to promote — they complement your existing offer. Many of our partners bundle prints and frames together as a multipack.

  • Premium packaging that fits in with your store's look & feel

    Most picture frame packaging looks and feels cheap. Pop-up Frames is a design-led company — our products to look good on the shelf.

  • Flat-packed to minimise shelf space and delivery costs

    Flat-packed, Pop-up Frames look good standing up or hung on the pop-out euro hook. If you sell online, they're cost-effective to deliver.

  • Customers walk away with a print they can frame that day

    Self-assembled in minutes with peel & stick wall mounts, your customers can buy a frame with the print and hang it on the wall in the same day.

2 core frame SKUs support 13 common dimensions

Cut to size, each Pop-up Frame is multisize to 6 or more square and rectangular sizes, meaning you can sell frames for varying sizes of prints, posters, and postcards. In total, a Small and a Medium Pop-up Frame offers you 13 common art dimensions.

  • Small

    Supports artworks sized 15-30cm including Postcards, A5, A4.

  • Medium

    Supports artworks sized 21-50cm including A4, A3, vinyl sleeves, and more.

Case study

the Design Museum — framing Wes Anderson: The Archives

For the shop accompanying Wes Anderson: The Archives, the Design Museum needed to frame and display around 35 different printed products, spanning multiple sizes and formats.

With just 2 frame SKUs in complementary colours, the Design Museum added picture frames to their primary retail offer while using shelf space efficiently.

The gift shop went from selling just artworks, to a complete same-day framing solution. Sell-through was consistent, with 3 complete restocks within the first 3 months.

Pop-up Frames delivered an excellent experience for the Design Museum, from partnering with us to create a gallery wall installation through to delivery and replenishment to support the offer.

The product is innovative, compact, and extremely well considered, and Roger and Matt demonstrated a strong understanding of the requirements of a public facing museum environment. The team managed the installation professionally and efficiently, and provided outstanding support throughout.

Preena Patel
Senior Buying Manager

How to get started

  1. Fill out the form below.
  2. You’ll receive a rate card with pricing information and more detail on how stocking Pop-up Frames works.
  3. We’ll setup a call to talk through your needs and find a solution for you.
  4. We can send you a demo pack of frames so you can get a feel for how they’d look in your store.

Frequently Asked Questions

Are Pop-up Frames suitable for museums and galleries?

Yes. Pop-up Frames are designed specifically for institutional and cultural retail environments. They are already used by museums and galleries to sell framed artwork alongside prints, postcards, and exhibition merchandise — without adding operational complexity or curatorial compromise.

How many SKUs would we need to stock?

Most museums and galleries stock just two core SKUs: Small and Medium Pop-up Frames.

Together, these cover a wide range of common formats — including postcards, A5, A4, A3, and square vinyl — allowing you to replace dozens of traditional frame SKUs with a much simpler range.

Do Pop-up Frames look “temporary”?

No. While Pop-up Frames are flat-packed for storage efficiency, once assembled they are designed to look and feel like considered, contemporary picture frames.

They’re intentionally minimal and available in complementary colourways, so they work across different artists, exhibitions, and visual styles without drawing attention away from the artwork.

Will customers understand how to use them?

Yes. Each Pop-up Frame includes everything needed to get artwork on the wall, including peel & stick wall mounts.

Customers can frame and hang their purchase immediately, without tools or wall damage — which removes a major barrier to buying framed artwork in the first place.

How do Pop-up Frames perform commercially?

Pop-up Frames are sold on a guaranteed 50% trade margin, making them a predictable, low-risk add-on category.

In museum retail environments, they are typically sold alongside artwork purchases, increasing average order value without competing with the core product offer.

Do we need to commit to large volumes or bespoke orders?

No. Pop-up Frames are supplied in trade multipacks with no bespoke commitments and no speculative stock requirements.

You can start small, assess performance, and reorder based on sell-through.

How are Pop-up Frames supplied and ordered?

Pop-up Frames are available according to your choosing:

  • Directly through our team who can provide logistics support and order recommendations
  • Through Faire, for simple procurement using platforms your team already uses

This keeps ordering, invoicing, and reordering straightforward.

Are Pop-up Frames sustainable?

Yes. Pop-up Frames are FSC-certified and manufactured in the EU.

Their flat-packed design also reduces shipping volume and storage requirements, aligning with institutional sustainability and procurement standards.

To learn more, read our sustainability policy.

What’s the best way to assess if Pop-up Frames are right for our shop?

The easiest way is to request a retail demo pack.

This allows you to:

  • Assess build quality and finish
  • Understand how the multisize system works
  • Evaluate how Pop-up Frames could sit alongside your existing retail offer
  • You can also request a one-page summary to share internally with colleagues or stakeholders.

I'm still not sure

If you’re not certain which option is right for your space, drop us an email and we'll be happy to talk you through the options — hello@popupframes.com.